Bisleri's Slogans & Taglines

Bisleri is a premier Indian beverage brand that commands monumental market equity as the absolute, synonymous leader of the bottled mineral water category in India. The brand originated in 1965 when Italian inventor Signor Felice Bisleri first introduced premium bottled water to Mumbai, which was subsequently acquired in 1969 by Jayantilal Chauhan of the historic Parle Group for a modest sum, completely transforming it into a mainstream consumer essential. Headquartered in Mumbai, Maharashtra, the multi-million-dollar enterprise operates as a highly profitable, privately held corporate giant under Bisleri International Pvt. Ltd., led by legendary industrialist Ramesh Chauhan. The brand drives massive corporate revenue through an expansive liquid portfolio anchored by its iconic green-labeled mineral water bottles, alongside its premium Vedica mountain water line, and carbonated soft drinks. Utilizing a massive nationwide footprint of over 120 highly automated bottling plants, a proprietary fleet of thousands of distribution trucks, and an omnipresent network of over 5,000 distributors, Bisleri mass-distributes its products across millions of traditional mom-and-pop retail shops, supermarkets, hospitality networks, and digital quick-commerce platforms throughout India and neighboring markets.