Aqua Pura's Slogans & Taglines

Aqua Pura is a brand of mineral water drawn from Cumbria in the United Kingdom. Founded in 1991 in Armathwaite and sourcing its water from the Penrith sandstone aquifer in the Eden Valley, the brand was acquired by Princes Group in 2004, which invested £15 million in production facilities including a 20,000-bottle-per-hour line. Today, Aqua Pura is the fastest-growing major British natural mineral water brand, with year-on-year volume growth of 35%. Its core offerings encompass still and sparkling natural mineral water bottled at source, available in formats from 500ml to 5-litre family packs. The brand champions sustainability as one of the first UK bottled water brands to adopt 100% recycled plastic bottles and tethered snap caps. Deeply rooted in its Cumbrian heritage, the brand maintains partnerships with Cumbria Tourism and sponsors Carlisle United Football Club, UK Athletics, and the Great Run programme. Brand messaging is anchored by the positioning "Cumbrian water for life's adventures", reflecting its identity as a pure, refreshing companion for outdoor exploration and everyday hydration.