Full Throttle's Slogans & Taglines

Full Throttle is an energy drink brand launched in 2004 by The Coca-Cola Company, positioned for automotive enthusiasts and hardworking consumers seeking bold energy in a larger format. The 16-ounce canned beverage delivers 160 mg of caffeine per serving, blended with B-vitamins, taurine, and guarana extract, and is available in flavours including Original Citrus and Blue Agave. Following a strategic asset exchange in 2015, Full Throttle was acquired by Monster Beverage and now operates as part of one of the world's largest energy drink portfolios, maintaining its distinct identity while leveraging Monster's global distribution network.

Brand messaging has evolved from the adrenaline-fuelled launch slogan Go Full Throttle or Go Home, which anchored its motorsports heritage and sponsorship of the NHRA from 2008 to 2012, to the workmanlike promise of Hard Working. Easy Drinking., broadening its appeal to everyday consumers seeking straightforward energy without compromising on flavour.