V Energy's Slogans & Taglines

V is a New Zealand energy drink brand founded in 1997 by Frucor in a small shed, born as a challenger to global giants Red Bull and Monster. Crafted with guarana and caffeine, the bright green beverage quickly captured the Australasian market, commanding approximately 60 percent market share in New Zealand and establishing itself as the region’s leading energy drink. Today, under Frucor Suntory—acquired by Japan’s Suntory in 2008—the brand offers a diverse portfolio including V Original, V Blue, V Refresh, V RiiSE, and V Pure, alongside flavour extensions such as Raspberry Lemonade and Grape Burst. Distributed across New Zealand, Australia, and select international markets, V has evolved from a functional caffeine delivery vehicle into a lifestyle brand centred on social connection and positive energy.

Brand messaging has evolved from the functional promise vitalizes body and mind and the understated claim The massive hit that improves you a bit to the experiential invitation Can you feel it, introduced in 2021. The current positioning embraces the philosophy of Spreading Positive Energy since ’97, reflecting a strategic pivot from extreme sports associations toward everyday social occasions and emotional uplift.