Gini's Slogans & Taglines

Gini is a French lemon soft drink created in 1971 by Perrier, originally developed as part of the Compagnie d'Exploitation des Boissons Rafraîchissantes alongside brands such as Oasis and Bali. The product is distinguished by its sparkling, bitter-lemon profile, delivering a refreshingly tangy taste that quickly established it as a cult favourite in France. In 1989, the brand was acquired by Cadbury Schweppes, and today it is manufactured by Suntory under the Orangina Suntory France umbrella, distributed exclusively in France and Belgium. Core offerings centre on the flagship lemon soda, available in cans and bottles. The brand is particularly renowned for its provocative and memorable advertising campaigns, including a 1974 collaboration with Pink Floyd and a 1983 spot directed by Serge Gainsbourg. Brand messaging has been anchored for decades by the iconic slogan La plus chaude des boissons froides (The hottest of cold drinks), reflecting its bold, sensual identity. Other memorable campaigns have included the playful question À quand remonte votre dernier Gini? (When was the last time you had a Gini?). Today, Gini remains a distinctive fixture of French beverage culture, celebrated for its irreverent spirit and unmistakable citrus kick.