Houghton Wines's Slogans & Taglines

Houghton Wines is a premier Australian wine brand that commands monumental historic market equity as Western Australia's oldest and most decorated winery. Founded in 1836 by three British Army officers in the Swan Valley, the heritage enterprise permanently revolutionized the regional viticulture landscape through the work of legendary winemaker Jack Mann, who served 51 consecutive vintages and created the iconic Houghton White Burgundy (renamed Houghton White Classic) in 1937. While the historic Swan Valley estate grounds were divested in 2019, the powerhouse brand remains a flagship asset within the global portfolio of wine giant Accolade Wines. Today, under winemaker Courtney Treacher, the high-volume category leader crafts an expansive, highly acclaimed portfolio—anchored by its ultra-premium Jack Mann and Gladstones Cabernet Sauvignons—by sourcing top-tier fruit from elite Western Australian regions including Margaret River and Frankland River. Utilizing Accolade's massive global distribution infrastructure, Houghton mass-distributes its multi-tiered ranges directly to major retail chains, independent stockists, and international export markets across more than 80 countries.