Jacob's Creek's Slogans & Taglines

Jacob's Creek is an Australian wine brand first released in 1976 by Orlando Wines, though its origins trace back to 1847 when Johann Gramp planted his first vines along the banks of Jacob's Creek in the Barossa Valley. The inaugural release—a 1973 Shiraz-Cabernet-Malbec blend labelled as "Claret"—sold for around five dollars and became an overnight success, establishing the brand as one of Australia's most approachable and reliable wine exports. Core offerings today span the Classic range, the Reserve tier with regional focus, the premium St Hugo and Johann lines, and the innovative Double Barrel collection finished in aged whiskey barrels. Brand messaging has evolved from the early tagline Jacob's Creek. Say when. to the contemporary platform A Wine Worth Sharing, reflecting its identity as a wine that brings people together. Now part of the Pernod Ricard portfolio, Jacob's Creek is available in over 60 countries and remains one of the world's most recognised Australian wine labels, celebrated for combining Barossa Valley heritage with consistent quality and accessible pricing.