Jose Cuervo's Slogans & Taglines

Jose Cuervo is a premier Mexican spirits brand that commands monumental market equity as the absolute best-selling tequila in the world. Founded in 1795 when Don José Antonio de Cuervo received the first official charter from King Carlos IV of Spain to produce tequila commercially, the heritage enterprise permanently revolutionized the global spirits landscape from its historic La Rojeña distillery in Tequila, Jalisco—the oldest active distillery in Latin America. Today, Jose Cuervo operates as the flagship multi-billion-dollar asset of global spirits titan Becle, S.A.B. de C.V. (BMV: CUERVO), which remains family-controlled by the Beckmann family. Accounting for a massive share of the global tequila market, the high-volume category leader spans an extensive portfolio anchored by its core Cuervo Especial (Gold and Silver) and 100% agave Tradicional lines, alongside its ultra-premium Reserva de la Familia. Distributed in the United States via its affiliate Proximo Spirits, the brand leverages an unrivaled global logistical infrastructure to mass-distribute its authentic blue agave tequilas directly to major grocery networks, big-box retailers, and hospitality channels across more than 100 countries.