Kinley's Slogans & Taglines

Kinley is a brand of still and carbonated water owned by The Coca-Cola Company, first introduced in India in August 2000. Positioned as a trusted packaged drinking water solution, the brand was developed to address growing consumer demand for safe, reliable hydration in markets where water quality was a concern. Core offerings encompass purified bottled water in multiple formats, alongside a carbonated mixer range including tonic, bitter lemon, ginger ale, club soda, and fruit-flavoured variants available across Europe and Asia. Brand messaging has evolved from the launch positioning 100 per cent Trust to the enduring Indian platform Boond Boond Mein Vishwaas (Trust in every drop), which became the brand's signature identity. Later iterations introduced Boond Boond Mein Sacchai (Truth in every drop) and Vishwaas Karo (Trust), reinforcing emotional connections beyond functional purity. Today, Kinley is distributed in over twenty countries and serves as Coca-Cola's flagship water brand in key international markets, backed by the trust equity of its parent company.