Lambrini's Slogans & Taglines

Lambrini is a light and fruity perry brand created in 1994 by Halewood International in Liverpool, England. Originally developed as an affordable, fruit-flavoured sparkling wine drink, it quickly became the UK's top-selling perry. The portfolio spans the flagship Original, alongside Very Cherry, Truly Peach, So Strawberry, and Bianco expressions, all crafted at a lower 6% ABV to offer a lighter alternative to traditional wine. The brand's slogans have evolved from the playful "Lambrini girls just wanna have fun!" to the experiential "Bring the Brini," reflecting its positioning around girly get-togethers and celebratory moments. In 2021, Accolade Wines acquired Lambrini from Halewood, and a 2023 redesign introduced pear imagery and foil bubbles to modernise the packaging. Today, Lambrini holds 60% of the UK perry category value and continues to recruit younger drinkers seeking accessible, lower-alcohol options.