Pernod Ricard's Slogans & Taglines

Pernod Ricard traces its origins to two rival French houses: Pernod, founded in 1805 by Henri-Louis Pernod in Pontarlier as an absinthe distillery that later pivoted to anise-flavoured pastis after the 1915 ban; and Ricard, established in 1932 by Paul Ricard in Marseille, who popularised pastis with the claim "Ricard, the true pastis of Marseille." The fierce competitors merged in 1975 to form Pernod Ricard, creating a global spirits powerhouse. The group's corporate ethos is captured by its enduring tagline "Créateurs de convivialité" (Creators of Conviviality). Today, the portfolio spans its signature anise aperitifs—Pernod Anise and Ricard Pastis—alongside an unrivalled collection of premium spirits including Absolut Vodka, Jameson Irish Whisky, Chivas Regal, Martell Cognac, and Havana Club rum. Operating in over 160 countries with more than 240 brands, Pernod Ricard stands as the world's second-largest wine and spirits group.