Patrón Tequila's Slogans & Taglines

Patrón is a brand of ultra-premium tequila founded in 1989 by entrepreneurs John Paul DeJoria and Martin Crowley in Atotonilco El Alto, Jalisco, Mexico. Created to elevate tequila from a party spirit to a luxury sipping experience, the brand was originally produced by master distiller Francisco Alcaraz at the historic Casa Siete Leguas distillery using 100% Blue Weber agave and traditional tahona stone-wheel crushing. The iconic hand-blown glass bottle, designed by Crowley, reinforced its artisanal positioning. Core offerings span the flagship Silver, Reposado, Añejo, and the ultra-premium Gran Patrón collections. Brand messaging has been anchored by the enduring tagline Simply Perfect, created by former CEO Ed Brown, alongside the provocative promise It doesn't have to make sense to be perfect. In January 2018, Bacardi acquired Patrón for $5.1 billion, cementing its status as the world's leading ultra-premium tequila brand. Today, Patrón continues to blend centuries-old Mexican craftsmanship with modern luxury, distributed across more than 100 countries.