Poland Spring's Slogans & Taglines

Poland Spring is an American bottled water brand founded in 1845 by Hiram Ricker in Poland Spring, Maine, originally established as a local health resort bottling natural spring water. The brand sources its water from carefully selected natural springs across Maine, filtered through 10,000-year-old glacial aquifers that impart a naturally crisp taste with occurring electrolytes. Core offerings encompass still natural spring water in a variety of sizes and formats—including bottles made with 100% recycled plastic—and a sparkling water line featuring real fruit flavours with zero sweeteners, sugars, or calories. Brand messaging has evolved from heritage positioning as Proudly born and bottled in Maine since 1845 to the contemporary sustainability platform Made For A Better Tomorrow, which includes the One-for-One Promise to donate bottled water to communities in need for every consumer recycling pledge. Originally part of Nestlé Waters, the brand became part of BlueTriton Brands in 2021 and is now integrated into the newly merged Primo Brands entity, continuing to serve as one of the best-selling bottled spring water brands in the Northeastern United States.