Sauza Tequila's Slogans & Taglines

Sauza Tequila Import Company is a producer of tequila located in Tequila, a municipality of the state of Jalisco, Mexico. Founded in 1873 by Don Cenobio Sauza at La Perseverancia distillery, the brand was the first to officially name its product "tequila"—previously known as "vino de mezcal"—and the first to export the spirit to the United States in 1888. The company remained family-owned for three generations before passing through Pedro Domecq (1988), Allied Domecq (1994), Beam Global Spirits & Wine (2005), and ultimately Suntory Holdings (2014). Today, Sauza operates from the historic La Perseverancia distillery, exporting to over 73 countries across five continents. Its core offerings encompass a full spectrum of tequila expressions including Silver, Gold, Reposado, Añejo, and Extra Añejo, alongside premium lines such as Hornitos, Tres Generaciones, and Conmemorativo. Brand messaging evolved from the 1978 campaign slogan "Sauza…Nuestro Tequila" to the contemporary call "Fun is calling", reflecting its enduring mission to bring people together through authentic Mexican spirit.