Wyborowa Vodka's Slogans & Taglines

Wyborowa or Wódka Wyborowa is a brand of Polish vodka. Founded in 1823 by Hartwig Kantorowicz in Poznań, the brand's name was born when a Polish newspaper judging panel proclaimed the spirit "Wyborowa!"—meaning "exquisite" or "selected" in Polish. In 1927, it became the world's first vodka brand to register its name internationally as a trademark. During the communist era, Wyborowa served as Poland's flagship export brand, and by the 1950s and 1960s it constituted over 60% of total vodka exports to the United Kingdom. In 1999, Pernod Ricard acquired the brand, propelling it into global markets. Today, Wyborowa is one of the top ten best-selling vodkas in bars worldwide, having received more than 40 international awards. Its core offerings encompass the flagship Wyborowa Pure, the premium Wyborowa Exquisite (formerly Single Estate), and a range of fruit-flavoured expressions. The brand is crafted exclusively from 100% Polish rye and water, meeting the strict Protected Geographical Indication requirements for "Polish Vodka." Its distinctive bottle was designed by renowned architect Frank Gehry. Brand messaging has been anchored by the enduring positioning "The exquisite Wódka", reflecting nearly two centuries of Polish distilling heritage and uncompromising quality.