Shasta (soft drink)'s Slogans & Taglines

Shasta Beverages is an American soft drink manufacturer founded in 1889 as the Shasta Mineral Springs Company at the base of Mount Shasta in Northern California. Originally bottling mineral water, the company introduced flavoured carbonated beverages in the 1920s and was renamed Shasta Water Company in 1928. A pioneer in beverage packaging innovation, Shasta became the first company to package soft drinks in cans in 1953 and the first to introduce sugar-free, zero-calorie soft drinks in the 1960s. In 1980, the company joined Consolidated Foods and adopted its current name, Shasta Beverages. Core offerings today span a wide variety of value-priced soda flavours, sparkling waters, and drink mixers, including iconic lines such as California Dreamin', Fiesta Punch, and Very Cherry Twist. Brand messaging has been anchored by memorable slogans including Shasta! It hasta be Shasta! and I want a pop, pop, pop! I want a Shhhhhhhhhhhasta, Shasta!, reflecting its playful, accessible identity. Now owned by National Beverage Corp., Shasta continues to serve consumers across the United States with a commitment to flavour variety and beverage innovation.