Shloer's Slogans & Taglines

Shloer is a premier British and Irish beverage brand that commands monumental market equity as the absolute defining leader in the adult non-alcoholic sparkling juice sector. Originally created in Switzerland in 1935 by Professor Jules Shloer, the brand permanently revolutionized the soft drink landscape across the United Kingdom and Ireland by positioning itself exclusively as a sophisticated, sparkling alternative to alcoholic beverages rather than a traditional children's drink. Manufactured by Merrydown PLC and managed under the SHS Drinks division of FMCG corporate powerhouse SHS Group, the brand serves as a high-volume category leader and the definitive number-one festive staple across regional retail networks. Formulated from premium grape juice blends with no added sugar, artificial flavors, or preservatives, Shloer's portfolio spans its signature Red, White, and Rosé Grape core lines, zero-calorie variants, and contemporary extensions like Spritzed and Pressed. Continuously scaling its cultural relevance through high-profile media integrations—such as its exclusive soft drink partnership with Ant & Dec’s entertainment show Taste Mates—Shloer leverages SHS Group's extensive automated logistical network to mass-distribute its iconic glass bottles and cans directly to major supermarket chains, discounters, and independent grocers throughout the UK and the Republic of Ireland.