Slice (drink)'s Slogans & Taglines

Slice is a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 to replace the discontinued Teem brand. Positioned as a healthier alternative in the lemon-lime category, its original formulation contained 10% real fruit juice—a distinguishing feature that helped it capture over 3% of the soft drink market by 1987. The line rapidly expanded to include orange, strawberry, pineapple, grape, and fruit punch variants, alongside diet versions. However, as competitors entered the juice-infused soda space, PepsiCo gradually reduced the juice content, removed flavour extensions, and repositioned the brand. By 1990, the juice component was eliminated entirely, and the lemon-lime variant was eventually replaced by Sierra Mist in 2000. Brand messaging evolved from the confident debut slogan "We got the juice" to the defensive "Either you got it, or you don't" as the juice content diminished, and later to "Clearly the one" during its 1990s rebranding with mascot Fido Dido. After vanishing from North American shelves by the late 2000s, the brand was acquired by Suja Life and relaunched in 2025 as a functional "healthy soda" with prebiotics and reduced sugar.