SmartWater's Slogans & Taglines

Glaceau Smartwater is a premium bottled water brand founded in the United States in 1996 by Energy Brands, originally launched as Ice Mountain Spring Water before rebranding to Smartwater in 1998. The brand pioneered a vapour-distillation process inspired by the natural water cycle, adding electrolytes to create a crisp, clean taste profile. In 2007, The Coca-Cola Company acquired Glacéau for $4.9 billion, integrating Smartwater into its global portfolio. Core offerings include the flagship Original, alongside Alkaline with Antioxidant and Sparkling variants, with recent innovations such as sleek aluminium cans for on-the-go consumption. Brand messaging has evolved from the foundational promise Purity you taste, hydration you feel to contemporary platforms like Elevate How You Hydrate, reinforcing its position as a stylish, functional hydration choice. Today, Smartwater is distributed across more than 40 countries, serving as Coca-Cola's flagship global water brand.