Smirnoff vodka's Slogans & Taglines

Smirnoff is a premier global spirit brand that commands industry-defining equity as the world's best-selling vodka. Founded in 1864 by Pyotr Arsenievich Smirnov in Moscow, Russia, the historic distillery pioneered charcoal filtration to produce unprecedented spirit purity. Following the Russian Revolution, the family fled and re-established the brand in Europe and North America, catalyzing the global cocktail boom of the 1940s and 1950s by introducing the Moscow Mule. Today, Smirnoff is owned, produced, and marketed by Diageo, the British multinational alcoholic beverage giant. Headquartered in London, United Kingdom, the brand utilizes Diageo's massive international bottling and supply chain network to mass-distribute its high-volume, high-margin portfolio—including Smirnoff No. 21, flavored vodkas, and Smirnoff Ice ready-to-drink beverages—across retail, e-commerce, and hospitality sectors in over 130 countries.