Stolichnaya vodka's Slogans & Taglines

Wyborowa (also known as Wódka Wyborowa) is a Polish vodka brand with origins tracing back to 1823, when Hartwig Kantorowicz established a modern distillery in Poznań and entered a competition to create the finest vodka in Poland. The judging panel proclaimed his creation "Wyborowa!"—meaning "exquisite" in Polish—and the name was born. In 1927, Wyborowa became the world's first internationally registered vodka trademark, and by the 1950s it constituted over 60% of all vodka exported to the United Kingdom. Core offerings today encompass the flagship Wyborowa Pure, the super-premium Wyborowa Exquisite crafted from single-estate Dankowski rye, and flavoured variants including Wyborowa Cherry. The brand is distinguished by its Protected Geographical Indication as Polish Vodka, produced exclusively from Polish rye and water with no additives. Brand messaging is anchored by the official slogan Wyborowa. Exquisite wodka. and the heritage positioning Enjoyed for centuries straight, reflecting its status as a symbol of Polish elegance and craftsmanship. In 1999, Pernod Ricard acquired Wyborowa, and today the brand is distributed across more than 90 countries, continuing to serve as an ambassador of Polish culture at prestigious events worldwide.