Snapple's Slogans & Taglines

Snapple is a brand of tea and juice drinks owned by Keurig Dr Pepper and based in Plano, Texas. Founded in 1972 in Valley Stream, Long Island, by Leonard Marsh, Hyman Golden, and Arnold Greenberg as Unadulterated Food Products, the company created a carbonated apple juice whose crisp, "snappy" taste inspired the portmanteau name. The brand achieved breakthrough success in 1987 with its first ready-to-drink iced tea, then became a 1990s cultural phenomenon through the iconic "Snapple Lady" campaign featuring Wendy Kaufman reading real customer letters. Following acquisitions by Quaker Oats in 1994, Triarc in 1997, and Cadbury Schweppes in 2000, Snapple became part of Keurig Dr Pepper in 2018. Today, it offers a diverse portfolio of iced teas, fruit juices, lemonades, and flavoured waters, distinguished by "Real Facts" trivia under its bottle caps. Brand messaging has been anchored by the enduring promise "Made from the Best Stuff on Earth", reflecting its commitment to authentic, natural ingredients since the early 1990s.