SodaStream's Slogans & Taglines

SodaStream International Ltd. is an Israel-based manufacturing company with origins tracing back to 1903, when British inventor Guy Hugh Gilbey patented an apparatus for aerating liquids to serve carbonated water to upper-class guests in England. The first compact home carbonation machine was introduced in 1955, and by the 1970s and 1980s the brand had become a fixture in British and Australian kitchens. After corporate transitions including acquisition by Cadbury Schweppes in 1985, the brand was purchased by Israeli company Soda-Club in 1998, relocating manufacturing to Israel. A transformative relaunch under CEO Daniel Birnbaum in 2007 repositioned SodaStream as an eco-friendly alternative to bottled drinks, leading to a NASDAQ listing in 2010. Core offerings today encompass home carbonation systems, reusable bottles, CO₂ cylinders, and flavoured syrups, enabling consumers to create sparkling water and soft drinks at home. Brand messaging has been anchored by the iconic slogan Get busy with the fizzy, introduced in 1980, dropped in 1996, and reinstated in 2010, alongside the environmental platform Water Made Exciting. In 2018, PepsiCo acquired SodaStream for $3.2 billion, integrating it into the global beverage giant's portfolio.