Sunkist's Slogans & Taglines

Sunkist is a brand of primarily orange-flavoured carbonated soft drinks launched in the United States in 1979. The brand was originally licensed by Sunkist Growers to General Cinema Corporation, with the concept developed by Mark Stevens, who identified orange as the world's third best-selling soft drink flavour. After extensive research and development during 1977 and 1978, the product debuted in New York before expanding nationally through leading Coca-Cola and Pepsi-Cola bottlers. Core offerings today encompass the flagship orange soda alongside variants including Diet, Strawberry, Grape, Fruit Punch, Peach, and Cherry Limeade. Brand messaging has been anchored by the iconic slogan fun, sun and the beach, famously paired with The Beach Boys' hit song Good Vibrations in television and radio commercials. Other memorable platforms include Taste the Sun, Drink the Sun, and Run in to the Sun. After ownership transitions through Del Monte (1984) and Cadbury Schweppes (1986–2008), Sunkist is now produced in the United States by Keurig Dr Pepper. Today, it remains the country's most popular orange soda, distinguished by its caffeine content and vibrant citrus identity.