Sunny Delight's Slogans & Taglines

SunnyD traces its origins to 1963, when Florida citrus growers Dorcas and L.D. Reimer developed a vitamin C-packed orange drink in Fort Lauderdale. Originally marketed as Sunny Delight by Cincinnati-based Doric Foods, the brand exploded in popularity during the 1990s under Procter & Gamble, which acquired it in 1998 for $2.7 billion. The drink became a lunchbox staple, fueled by the slogan "The Good Stuff Kids Go For." Renamed SunnyD around 2000, the brand later shifted to "Fuel Your Sunny Side" and "Boldly Original" to attract a broader audience. In 2005, Sunny Delight Beverages split from P&G, and ownership later passed to Brynwood Partners and Harvest Hill Beverage Company. Core offerings span Original Tangy Original, Smooth Orange, Orange Strawberry, Watermelon, and Tropical Pink Lemonade, with innovations like Zero Sugar and 100% juice lines. Despite controversies over its 5% juice content and 1999 media scrutiny, SunnyD remains an iconic American citrus beverage.