Tizer's Slogans & Taglines

Tizer is a red-coloured, citrus-flavoured soft drink bottled in Cumbernauld and sold in the United Kingdom. Launched in 1924 by Fred and Tom Pickup of Pudsey as "Pickup's Appetizer," the name derives from the phrase "Tizer the Appetizer." After the Pickup brothers' death, the Armour Trust owned the brand before Scottish drinks company A.G. Barr plc acquired it for £2.5 million in 1972. Like Barr's iconic Irn-Bru, Tizer's exact recipe remains a closely guarded secret. The core product is a carbonated citrus soft drink with a distinctive red hue, offered alongside variants such as Tizer Ice, which contained menthol for a cooling sensation, and limited-edition flavours including Purple and Green. Brand messaging has evolved through decades of memorable campaigns, from the sensory-driven slogan "You Can Tell It's Tizer When Your Eyes Are Shut" in the 1980s and the playful "I'se Got The Ize" in 1986, through "Refresh Your Head" and "!tz a Red Thing" during the Ed the Head mascot era, to the 2007 relaunch positioning "Original Great Taste" and the current identity "The Great British Pop", reflecting its enduring status as a British pop culture icon.