ToniCol's Slogans & Taglines

ToniCol is a naturally flavoured vanilla soft drink manufactured in Mexico. The brand traces its origins to the late 19th century when Antonio Espinosa de los Montero of Rosario, Sinaloa, developed the original formula. Its name derives from "Toni," a diminutive of Antonio, combined with "Col," reflecting its cola-inspired branding despite being a cream soda. The beverage is produced by Grupo El Manantial, a Mexican bottler founded by Don Ángel Solorza González through the merger of two local embotelladoras, "La Azteca" and "La Eureka." ToniCol is offered in multiple formats including returnable and non-returnable glass bottles, as well as PET containers ranging from 355ml to 2 litres, alongside a zero-calorie variant sweetened with Splenda. Brand messaging has long centred on its distinctive identity, evolving from the classic positioning "ToniCol..... el refresco diferente" ("ToniCol... the different soft drink") to the current motto "ToniCol .....es diferente" ("ToniCol .....is different"), celebrating its unique vanilla profile that has made it a favourite among Mexican consumers for over a century.