Woodroofe's Slogans & Taglines

Woodroofe (often known as Woodies) is a South Australian soft drink brand founded in 1878 by William Woodroofe and Bruce Randall in Norwood, South Australia. Originally established near a natural spring, the company built its reputation as a regional independent soft drink producer for over a century. Core offerings centre on its iconic lemonade, alongside distinctive flavours including Big Sars sarsaparilla, Sno-Top vanilla cream soda, and a range of fruit-flavoured drinks. For generations, Woodroofe's lemonade became a trusted household staple in South Australia, famously recommended for unwell children. Brand messaging has been anchored by the enduring slogan and jingle Still the best lemonade made, which defined the brand's identity for decades. After corporate transitions through South Australian Brewing Company, Cadbury Schweppes, and ultimately Asahi, production was relocated out of South Australia in 2016. Today, Woodroofe continues to be marketed as a cherished regional brand, preserving its legacy as one of Australia's longest-running soft drink names.