5 (gum)'s Slogans & Taglines

5 is a brand of sugar-free chewing gum manufactured by the Wrigley Company that redefined how teenagers experience chewing gum. Launched in the United States in March 2007, the brand's name hints at the five human senses and its five-calorie content, captured by the iconic campaign "How It Feels To Chew 5 Gum" and the enduring slogan "Stimulate Your Senses." From the outset, 5 distinguished itself through sleek, vertical black packaging and creatively named flavours like Cobalt, Rain, Flare, and Zing—positioning itself as a sensory experience rather than mere breath freshener. By 2011, it had become a half-billion-dollar brand, praised as one of the most compelling confectionery launches in years. Though sales peaked around 2013 amid declining gum consumption among teens, 5 remains a cultural touchstone of 2000s youth marketing. Now part of Mars, Incorporated through Wrigley, it continues to prove that a stick of gum, when wrapped in bold design and sensory promise, can become a generational icon.