Apple Jacks's Slogans & Taglines

Apple Jacks is an American breakfast cereal brand introduced by Kellogg's in 1965 as "Apple O's" before being renamed Apple Jacks in 1971. Created by MIT intern William Thilly, the product is a crunchy, sweetened multi-grain cereal with apple and cinnamon flavours, distinguished by its signature orange and green O-shaped pieces. The green pieces were added in 1998, three decades after the original orange-only launch. Targeted primarily at children, the brand has spawned limited-edition spin-offs including Apple Jacks Crashers. Today it is manufactured by WK Kellogg Co. in the United States, Canada, and the Caribbean, and by Kellanova in other markets, maintaining its position as a staple in the ready-to-eat cereal aisle.

Brand messaging has evolved through distinct eras. The earliest jingle declared A is for apple, J is for Jacks. Cinnamon-toasty Apple Jacks! from 1971 to 1992. In the 1990s, the brand embraced child-centric independence with We eat what we like. From 2004 onward, mascot-driven campaigns introduced the competitive tagline Apple Jacks. Where the sweet taste of CinnaMon is the winna-mon, later evolving to The great taste of apples and cinnamon make the great taste that's always the winna-mon, reinforcing the dual-flavour identity.