Baskin-Robbins's Slogans & Taglines

Baskin-Robbins is a premier global dessert brand that commands monumental market equity as the world's largest chain of ice cream specialty shops. Founded in 1945 by brothers-in-law Burt Baskin and Irv Robbins in Glendale, California, the brand revolutionized the frozen confectionery industry by introducing its pioneering "31 flavors" concept—advocating that a customer could enjoy a different innovative flavor for every day of the month. Headquartered in Canton, Massachusetts, the iconic franchise giant operates as a high-volume, multi-million-dollar subsidiary of Inspire Brands LLC, a massive private equity-backed restaurant conglomerate owned by Roark Capital Group that acquired the chain's former parent, Dunkin' Brands Group, for $11.3 billion in 2020. The company drives exceptional corporate profitability through an asset-light, global franchising business model, utilizing its distinct pink and brown branding, signature pink sampling spoons, and a massive flavor library exceeding 1,400 recipes. Leveraging Inspire Brands' advanced multi-channel technology and sophisticated global cold-chain supply networks, Baskin-Robbins mass-distributes its premium ice creams, custom specialty cakes, and signature beverages across a footprint of more than 7,800 retail locations spanning over 35 countries.