Blue Band's Slogans & Taglines

Blue Band was born in 1916 and launched in 1923 in the Netherlands by Simon Van den Bergh, a pioneering Dutch margarine manufacturer. Created as an affordable, plant-based alternative to butter, it was fortified with vitamins A and D to address post-war nutritional needs. The iconic blue packaging signalled purity and modernity, while hydrogenation technology made it shelf-stable for tropical climates. In the 1930s, Unilever acquired the brand, expanding it across Europe, Africa, Asia, and Latin America. In Germany and some markets, it is known as Rama, launched in 1924 by Jan Jurgens with the iconic "Rama girl" Jule. In 1998, Blue Band introduced groundbreaking sachet packs, and in 2023 it celebrated its centenary as one of the most trusted spreads in over 45 countries.

The brand's core products are margarine spreads, vegetable fat spreads, and cheese spreads, alongside cooking and baking solutions such as liquid margarine and baking fats. Its portfolio includes variants fortified with omega 3 and 6, reduced-fat options, and plant-based alternatives.

From its early Dutch slogan "Blue Band - versch gekarnd" (freshly churned) to Rama's centenary promise "Rama – there for you for 100 years!", the brand has evolved from a post-war nutrition solution into a global daily staple, championing health, affordability, and taste for generations of families.