Imperial margarine's Slogans & Taglines

Imperial is a brand of margarine distributed by Unilever, one of the world's largest consumer goods companies. Born from Unilever's century-long heritage in edible fats—tracing back to the 1930 merger of the Dutch Margarine Unie and British Lever Brothers—Imperial has established itself as a trusted name in the North American spreads market. The brand is distinguished by its regal crown imagery, positioning its margarine as a premium-quality alternative to butter for everyday cooking, baking, and spreading.

The brand's core products are margarine spreads and buttery spreads, including tub and stick formats designed for spreading, cooking, and baking. Its formulations are crafted to deliver a rich, creamy taste with lower saturated fat than traditional butter, appealing to health-conscious consumers seeking affordable, versatile kitchen staples.

From its earliest campaigns, Imperial built its identity around the tagline "Fit for a king," accompanied by memorable lines such as "Eat it and be crowned" and "Only our taste deserves the crown." The brand later embraced "Imperial. Love every bite" and "Flavor so good I feel like a queen," while the product line Imperial oil spreads carried the promise of being "Crowned with quality." This journey reflects a consistent evolution from a regal quality promise to a modern, approachable brand that makes everyday meals feel special.