Blue Bunny Ice Cream's Slogans & Taglines

Blue Bunny Ice Cream is an iconic American ice cream brand born from a horse-drawn wagon and a child's delight. Founded in 1913 by Fred H. Wells Jr. in Le Mars, Iowa, it began as a modest milk delivery business before expanding into ice cream production around 1925. The brand's pivotal moment came in 1935 when the Wells family held a "Name That Ice Cream" contest; Sioux City artist George Vanden Brink won $25 for submitting "Blue Bunny," inspired by his son's fascination with blue Easter bunnies in a department store window. The original bunny logo he sketched adorned packaging for nearly 70 years. In 1994, Le Mars was officially declared the "Ice Cream Capital of the World" thanks to Wells' record-breaking production. As the largest family-owned ice cream manufacturer in the United States, Blue Bunny built its reputation on real ice cream with no substitutes. In 2023, the brand entered a new chapter when Ferrero Group acquired Wells Enterprises, promising to preserve its legacy while unlocking global growth. Today, with over 1,100 products and a commitment to quality, Blue Bunny remains a symbol of Midwestern ingenuity and the enduring magic of a simple scoop.