Boursin cheese's Slogans & Taglines

Boursin is a brand of Gournay cheese created in 1957 by François Boursin in Croisy-sur-Eure, Normandy, France. Inspired by fromage frais—a traditional French party dish where guests mixed soft cheese with herbs—Boursin spent two years perfecting his signature recipe. The iconic Garlic & Fine Herbs variety debuted in 1963, revolutionising the fresh cheese market with its creamy, spreadable texture and bold flavour. In 1968, Boursin made history as the first cheese brand advertised on French television, and in 1972 the legendary slogan "Du pain, du vin, du Boursin" became part of French popular culture. Acquired by Unilever in 1990 and later by Groupe Bel in 2007, the brand has expanded to over 35 countries with flavours ranging from Pepper to Fig & Walnut. Today, Boursin remains a symbol of French culinary heritage, accessible gourmet indulgence, and the enduring belief that bread, wine, and a little cheese can turn any moment into a celebration.