Burger Rings's Slogans & Taglines

Burger Rings is a brand of corn-based, burger-flavoured snack food launched in 1974 in Australia by The Smith's Snackfood Company. The product is distinguished by its onion ring–like shape and distinctive burger flavour, created from a blend of corn and rice with hydrolysed vegetable protein, yeast extracts, and savoury seasonings. Core offerings centre on the classic burger-flavoured ring, with the brand historically positioned as a vegan-friendly snack option. In the late 1990s, the packaging underwent a significant refresh when The Smith's Snackfood Company merged with Lay's, introducing a bolder, sharper logo design. Brand messaging has been anchored by the iconic Australian slogan Big burger taste, reflecting the product's promise of delivering a hearty, meaty flavour experience in a crunchy snack format. Today, Burger Rings remains one of Australia's most recognisable savoury snack brands, distributed across Oceania under the PepsiCo portfolio and enjoyed by consumers seeking a fun, flavourful alternative to traditional potato crisps.