Country Crock's Slogans & Taglines

Shedd's Country Crock is a food brand founded in 1945 by Shedd-Bartush Foods in Detroit, originally producing margarine and peanut butter. After merging with Beatrice Foods in 1959, the brand was acquired by Unilever in 1984 and later became part of Upfield in 2018 when Unilever divested its global spreads business. Core offerings centre on buttery spreads and margarine, with the portfolio expanding to include plant-based alternatives such as Country Crock Plant Butter formulated with almond, olive, and avocado oils. The brand also licenses side dishes including mashed potatoes and pasta to Hormel. In 2015, the formula was reformulated to remove preservatives and artificial flavours, aligning with clean-label trends. Brand messaging has evolved from 1980s and 1990s advertising campaigns featuring domestic dinner-table scenes to the 2023 nostalgia-driven repositioning campaign. Today, as part of Flora Food Group, Country Crock continues to balance heritage appeal with plant-based innovation across the United States.