Flora (margarine)'s Slogans & Taglines

Flora is a spread brand launched in the United Kingdom in 1964 by Unilever, pioneering the development of heart-healthy margarine as a lighter alternative to butter. Initially distributed through pharmacies before entering grocery stores two years later, it was formulated with a blend of seed oils to deliver a balance of omega 3 and 6 essential fats with low saturated fat content. The brand grew to become the UK's biggest-selling spread by volume, holding market leadership for over two decades. Core offerings have expanded from the original margarine into a comprehensive portfolio including butter alternatives, cooking oils such as Flora Cuisine, and plant-based spreads, with recent formulations free from artificial colours, flavours, and preservatives. In 2018, Flora was spun off from Unilever into Upfield—later renamed Flora Food Group—marking its return to independent plant-based roots. Brand messaging has evolved from early positioning as the lighter, healthier way you want to eat today to the contemporary platform powered by plants, reflecting a strategic shift from traditional margarine to a broader plant-based food mission. Today, Flora is distributed across the United Kingdom, Europe, South Africa, Asia-Pacific, and beyond.