Deliveroo's Slogans & Taglines

Deliveroo is a British online food delivery company founded in 2013 by Will Shu and Greg Orlowski in London, England. Originally conceived as a premium restaurant delivery platform connecting high-quality eateries that previously offered no takeaway service, the company has evolved into a comprehensive hyperlocal marketplace spanning restaurants, grocery, and retail. Its proprietary logistics technology, including the algorithmic dispatch system "Frank," enables fast, trackable delivery across ten markets worldwide. The portfolio includes the core food delivery platform, Deliveroo Editions—pioneering delivery-only ghost kitchens—and the Deliveroo Plus subscription service. In 2021, the company listed on the London Stock Exchange, and in 2025 it was acquired by DoorDash, joining forces to operate across over 40 countries.

Brand messaging has evolved from the founding promise of Proper food, Proper delivery to the confident declaration Food. We Get it. In 2016, the company adopted the ambitious positioning The Future of Food, while a later campaign introduced the grammatically playful Eat More Amazing. The current identity is anchored by the mission to bring the neighbourhood to your door, reflecting its shift from a pure food delivery app to a broader local commerce platform.