Uber Eats's Slogans & Taglines

Uber Eats is an American online food ordering and delivery platform launched by Uber in August 2014 as UberFRESH, before being rebranded as UberEATS in 2015. Headquartered in San Francisco, California, the platform leverages Uber’s existing logistics infrastructure and driver network to connect consumers with local restaurants via mobile and web platforms. The service rapidly expanded globally, operating in over 32 countries. During the COVID-19 pandemic, the platform experienced unprecedented growth, with gross bookings surging 224 percent year-over-year. Today, Uber Eats has evolved beyond restaurant delivery into a comprehensive local commerce platform, offering grocery, convenience, alcohol, and retail delivery alongside its core food service, supported by the Eats Pass subscription programme.

Brand messaging has evolved from the descriptive early promise What Uber is to taxis, UberFresh is to takeout to the speed-focused claim Get the food you want, from the restaurants you love, at Uber speed. The 2020 campaign introduced the aspirational Tonight, I’ll be eating…, while the 2023 repositioning embraced the playful expansion Get almost almost anything, reflecting the platform’s shift from pure food delivery to a broader on-demand marketplace. The current merchant-facing promise Delivered with Uber Eats reinforces its identity as a trusted logistics partner for businesses worldwide.