Dum Dums's Slogans & Taglines

Dum Dums is an American spherical lollipop brand created in 1924 by the Akron Candy Company in Bellevue, Ohio. Sales manager I.C. Bahr chose the name because it was easy for children to say and remember. The original seven flavours included lemon, lime, orange, coconut-pineapple, cherry, grape, and butterscotch. In 1953, Spangler Candy Company acquired the brand and moved production to Bryan, Ohio, where approximately 12 million lollipops are now manufactured daily. The product line spans 16 distinct flavours plus the iconic Mystery Flavor—a creative blend created when production transitions between batches. The brand is free of major food allergens and OU Kosher certified, making it widely accessible. For decades, Dum Dums have been a fixture at banks, doctors’ offices, and Halloween candy bowls, cementing their status as a beloved American confectionery staple.

Brand messaging has evolved from early promotional campaigns such as the 1955 Save Wraps for Stuff wrapper-redemption programme to the 1966 introduction of the Dum-Dum Drum Man mascot. In 2019, after a thirty-year advertising hiatus, the brand launched its first major campaign in three decades with the tagline Make Life Pop, positioning the lollipop as a simple source of joy and positivity in everyday moments.