Trolli's Slogans & Taglines

Trolli is a German confectionery brand founded in 1948 by Willy Mederer in Fürth, Germany, originally as a pasta manufacturer named Willy Mederer KG. When sugar rationing regulations were lifted, the company pivoted to confectionery, registering the Trolli brand name in 1975. The brand gained international recognition with the 1982 launch of Trolli Originals, including iconic products such as peach rings and apple rings, followed by innovative creations like the Trolli Burger and Sour Glowworms—the latter earning Herbert Mederer the 1993 Candy Kettle Award. In 1996, Trolli’s American operations were sold to Favorite Brands International, subsequently passing through Kraft Foods and Wrigleys before becoming part of Ferrara Candy Company in 2013. Today, Trolli GmbH operates globally with factories across Europe and Asia, offering gummy candies, marshmallows, soft licorice, and specialty products in over 80 countries.

Brand messaging has been anchored by the tagline The one for fun!, reflecting the brand’s playful, unconventional identity. Herbert Mederer’s founding philosophy—Life is too far important to be taken too seriously—evolved into the current brand claim Let the fun win (2021), while Ferrara’s U.S. marketing has embraced the bold campaign identity It’s TROLLI, reinforcing the brand’s reputation for delightfully unexpected and deliciously sour experiences.