Perfetti Van Melle's Slogans & Taglines

Perfetti Van Melle is a Dutch multinational confectionery and chewing gum company headquartered in Amsterdam, formed in March 2001 through the merger of Italian Perfetti Spa and Dutch Van Melle N.V. The union created the world’s third-largest confectionery group by revenue. In 2006, the company acquired Spanish lollipop icon Chupa Chups, further consolidating its global portfolio. Today, Perfetti Van Melle manufactures and markets iconic brands including Mentos, Chupa Chups, Alpenliebe, Fruittella, and Smint, distributing products across more than 150 countries. In 2023, the company expanded its gum business by acquiring Mondelēz International’s gum operations in North America and Europe. With factories across Europe, Asia, Africa, and the Americas, the group remains family-influenced and privately held.

Brand messaging is anchored by the corporate promise Innovative Treats. Better Future., reflecting a commitment to imaginative product development and responsible growth. This is underpinned by the core pillars of imagination, taste, and passion, positioning the company as a global leader dedicated to delivering exceptionally tasty confectionery while embracing innovation and sustainability.