Fazer's Slogans & Taglines

Fazer is a Finnish family-owned food company founded in 1891 by Karl Fazer, who established his first café in Helsinki. In 1895, the company began producing candies and chocolates, and its flagship Karl Fazer Milk Chocolate—wrapped in the iconic Pantone C 280 blue that became Finland’s first colour trademark in 2001—has since been ranked as the nation’s top-rated brand for successive generations. Today, Fazer operates across three business areas: Fazer Confectionery, Fazer Bakery, and Fazer Lifestyle Foods, producing chocolate, biscuits, breakfast products, plant-based drinks, and grain solutions. With manufacturing in eight countries and exports to over 40 markets, the company employs nearly 6,000 people and reported net sales of EUR 1.18 billion in 2024.

Brand messaging has evolved from the heritage promise Taste sensations since 1891 to the modern master-brand positioning Northern Magic. Made Real. The iconic Karl Fazer chocolate line carries the emotionally resonant invitation Share a blue moment (Jaa Sininen Hetki), while the broader corporate mission now centres on Food with a purpose, reflecting the company’s commitment to sustainability, innovation, and creating memorable moments of delight.