Läderach's Slogans & Taglines

Läderach is a Swiss chocolate and confectionery manufacturer founded in 1962 by Rudolf Läderach Jr. in Glarus, Switzerland. Originally conceived as a "Confectionary of Sweet Gifts," the company pioneered chocolate innovation in 1970 when Rudolf Läderach Jr. invented and patented a revolutionary process for thin-walled hollow truffle shells. In 2004, the acquisition of Merkur Confiserien AG marked the brand’s entry into direct-to-consumer retail, introducing the iconic FrischSchoggi—fresh chocolate broken by hand from large slabs. Today, Läderach operates over 250 chocolateries across more than 30 countries, producing over 100 varieties including pralines, truffles, chocolate tablets, and seasonal creations, all manufactured exclusively in Switzerland.

Brand messaging has evolved from the founding vision of a "Confectionary of Sweet Gifts" to the 2008 positioning as Läderach – chocolatier suisse, emphasising Swiss artisanal heritage. The brand’s enduring promise of top quality from the cocoa bean to the chocolate shop reflects its vertically integrated production philosophy, while the playful internal mantra Mix 90% passion with 10% magic captures the family’s creative approach to chocolate-making.