Lindt's Slogans & Taglines

Chocoladefabriken Lindt & Sprüngli AG, commonly known as Lindt, is a Swiss chocolatier and confectionery company founded in 1845 by father and son David and Rudolf Sprüngli-Ammann in Zurich. The brand’s defining breakthrough came in 1879 when Rodolphe Lindt invented the "conche," a refining process that transformed chocolate into a silky, melt-in-the-mouth experience. In 1899, Sprüngli acquired Lindt’s factory and secret recipe, merging the two names into the modern entity. Today, Lindt operates 12 production sites across Europe and the United States, over 520 boutiques worldwide, and distributes to more than 120 countries. Its portfolio centres on premium chocolate bars, LINDOR truffles, the iconic Gold Bunny, and the Excellence dark chocolate line, alongside seasonal and limited-edition creations.

Brand messaging has been anchored by the master-brand identity Master Chocolatier since 1845, underscoring centuries of Swiss craftsmanship. The LINDOR line carries the emotionally resonant promise You choose the moment, we’ll provide the bliss, positioning the truffle as a catalyst for personal indulgence. The corporate mission to enchant the world with chocolate reflects the company’s evolution from a Zurich confectionery shop into a global symbol of premium chocolate excellence.