Galbani's Slogans & Taglines

Galbani is an Italian cheese brand founded in 1882 by Egidio Galbani and his father Davide in Ballabio, Lombardy. Inspired by French soft cheese techniques, their first creation was Robiola, an uncooked Italian cheese designed to compete with French luxury products. The brand’s breakthrough came in 1906 with Bel Paese, a semi-soft cheese named after a book celebrating Italian geography, which earned the nickname "Roi des Fromages" (King of Cheeses). In 1956, Galbani launched Santa Lucia mozzarella, becoming the first to produce mozzarella on an industrial scale, and in 1965 pioneered the modern brine-packed mozzarella pouch. Today, under the Lactalis Group since 2006, the portfolio spans mozzarella, mascarpone, ricotta, gorgonzola, parmesan, and Bel Paese, alongside cured meats such as salami and mortadella, distributed across more than 140 countries.

Brand messaging has been anchored since 1956 by the iconic Italian slogan Galbani vuol dire fiducia (Galbani means trust), which has defined the brand as a symbol of reliability and quality for generations. In international markets, the positioning has evolved to The True Taste of Italy, reinforcing its identity as the definitive ambassador of authentic Italian cheese culture worldwide.