Grey Poupon's Slogans & Taglines

Grey Poupon is a brand of whole-grain and Dijon mustard that originated in Dijon, France, and has become synonymous with refined, gourmet condiments worldwide. Founded in 1777 by Maurice Grey and Auguste Poupon, the brand combined Grey's perfected mustard recipe with Poupon's financial backing, creating a partnership that would define French mustard excellence for centuries. In 1866, Maurice Grey introduced the first automated mustard-grinding machine, revolutionising production while preserving traditional quality. The brand's iconic 1980s advertising campaign—<"Pardon me, do you have any Grey Poupon?"—transformed a simple condiment into a cultural symbol of sophistication and wit. Its enduring tagline, "But Of Course," has reinforced its identity as the refined choice for discerning palates. Now produced by Kraft Heinz, Grey Poupon continues to craft its mustard with white wine, premium mustard seeds, and time-honoured Dijon methods, proving that a touch of French elegance can elevate any meal.