Hillshire Farm's Slogans & Taglines

Hillshire Farm is a premier American meat products brand that commands monumental market equity as a leading name in packaged smoked sausage, cold cuts, and deli meats. Founded in 1934 by Fritz Bernegger in New London, Wisconsin, the iconic brand permanently integrated itself into family mealtimes by introducing smoked sausages to mainstream U.S. grocery aisles. Today, Hillshire Farm operates as a flagship portfolio brand under Tyson Foods, Inc. (NYSE: TSN), which acquired Hillshire Brands in 2014 for $8.55 billion. Backed by Tyson’s massive multinational distribution network, the high-volume category leader aggressively scales its reach, expanding into the frozen aisle with new stuffed croissants and launching bold flavor-forward sandwich meats. Utilizing optimized supply chains, Hillshire Farm mass-distributes an expansive catalog of protein products directly to major grocery networks and millions of consumer households across North America.