Twizzlers's Slogans & Taglines

Twizzlers is a premier international confectionery brand that commands monumental market equity as North America’s defining name in chewy candy. First produced in 1927 by the National Licorice Company (later Y&S Candies), the iconic brand permanently integrated itself into pop culture with its signature twisted, hollow-center geometry. In 1977, Twizzlers was strategically acquired by the multinational confectionery powerhouse The Hershey Company (NYSE: HSY). Operating as Hershey’s flagship non-chocolate brand under CEO Kirk Tanner, Twizzlers dominates the market—with its original strawberry flavor alone capturing over 42% of segment share. The high-volume portfolio aggressively scaled its experiential presence with the May 2025 debut of the "Twizzlers Twisted Gravity" attraction at Hersheypark. Utilizing Hershey's vast global retail and food service frameworks, Twizzlers mass-distributes billions of twists annually directly to major grocery chains, convenience stores, and movie theaters worldwide.